Two descriptions, two jobs
A podcast has a show description and an episode description. The show description says what the podcast is and who it is for. The episode description says what this one covers and why to press play.
The show description in three sentences
A structure that fits most shows:
- Sentence one: who the show is for and what it covers.
- Sentence two: the format, such as interviews or short solo episodes, and how often it comes out.
- Sentence three: what the listener will know or be able to do after a few episodes.
What goes first
Directories show only the opening lines, so put the topic and the audience first. Avoid starting with the host’s name, a greeting or the history of the show. Say what it is, then who makes it.
Episode descriptions
Open with the question the episode answers or the main idea. Add the guest’s name and role if there is one, then two or three points covered, then any links the listener needs. Keep the links after the text so the first lines are readable.
Words to avoid
Avoid superlatives you cannot prove, such as best or number one, and filler like ‘join us as we explore’. Avoid repeating the title. Avoid stuffing search terms: a natural sentence that names the topic works better.
A template to copy
‘A [format] podcast for [audience] about [topic]. Every [frequency], [host] talks to [who] about [what]. Listen to learn [benefit].’ Fill it in, then read it aloud: if it sounds like a person, keep it.