What a name needs to do
It should be easy to say and spell, because people recommend shows by speaking. It should hint at the topic, so a new listener understands it. It should be specific enough to stand out in a directory.
Name patterns that work
Patterns you can adapt:
- Topic plus audience: a plain description of what the show is and who it is for.
- Topic plus a promise: what the listener gets.
- A short invented name with a descriptive subtitle.
- The host or brand name plus a topic.
Checks before you commit
Say the name aloud to three people and ask them to spell it. Search the name in the directories and on the web. Check for similar names in your field. Check trademark rules where you operate. Check the name is not hard to say with a smart speaker.
Avoid
Avoid very long names, puns that need explaining and names that sound like another well-known show. Avoid keywords stuffed into a name; directories treat them as noise.
Name and brand
A branded show can use the company name. A name that stands apart from the brand can reach people who do not know it. A branded podcast has to choose between them.