Podcast production · for your sector
A B2B podcast, produced to one consistent standard.
A show for people who buy from other companies. Your team brings the voices and the expertise; we turn each recording into an episode with the same sound, on the dates you agree.
Who it is for
Made for these teams.
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Marketing teams at companies that sell to companies
who want a steady show that carries their expertise to a small, specific audience.
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Founders and sales leaders
who talk to customers and partners every week and want those conversations to become episodes.
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Teams with a long sales cycle
who need a way to stay present between meetings without making a new asset each time.
Formats
Formats that suit a business audience.
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Customer conversations
A host talks with a customer about a problem they solved. The guest brings the credibility; the show records it properly.
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Expert panel
Two or three specialists discuss a development in your sector, with a host who keeps the thread.
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Industry briefing
A short, regular episode in which one of your people explains what changed in the market and what it means.
What is included
What production covers.
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One sound for every guest
Guests record in different rooms on different microphones. We clean and level every voice so the episode sounds like one conversation.
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Episodes on the dates agreed
For a season or an ongoing show, delivery dates are fixed before the first recording, so the show fits your campaign calendar.
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Music built for your show
Intro, outro and transitions built to fit your show.
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A file ready for any platform
One finished file per episode, mastered to −16 LUFS with true peaks below −1 dBTP.
How a B2B show differs from a consumer show
A consumer show is judged by how many people listen. A B2B show is judged by who listens. Your audience may be a few hundred people in one industry, and the right few hundred are worth more than a large general audience.
That changes the choices. Topics are narrower, guests are people your buyers find credible, and episodes run as long as the subject needs, not as long as a format demands.
What production can and cannot do
Production decides how the episode sounds. A clean recording, even levels and a consistent intro make the show easy to listen to and give your guests a result they are glad to share.
It does not decide whether the topic is useful, whether the right guest said yes or whether your audience hears about the episode. Content strategy, guest booking and promotion stay with your team. If you need a partner for them, read how to choose a production company.
How to judge a B2B show
Downloads tell you how many people played an episode, not who they were. Better signals are the conversations a show starts: a prospect who mentions an episode on a call, a guest who invites a colleague, a customer who shares it with their team.
Decide before the first episode which of these you will watch, and give the show enough episodes to be judged.
Questions
Questions, answered.
What is the difference between a B2B podcast and a branded podcast?
A branded podcast is any show a company publishes under its name. A B2B podcast is one whose audience is other businesses, so guests, topics and calendar are chosen for buyers. The production is the same; the editorial choices differ.
Do you find guests or promote the show?
No. We produce the episode from the recording. Guest booking, hosting and promotion stay with your team.
Can guests record on their own equipment?
Yes. We clean and level each voice so a guest on a laptop microphone and a host on a studio microphone sit together in one episode, though a better recording always gives a better result.
Tell us about your podcast.
Share what you want to record, who it’s for and how often. We’ll reply with a proposed scope and timing.