Podcast production · for your sector
A branded podcast that sounds like your company.
A show published under your company’s name, made for the people outside it: customers, partners and your sector. You bring the voices and the ideas; we give every episode the same recognisable sound.
Who it is for
Made for these teams.
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Marketing and brand teams
who want a show that carries the brand’s voice without hiring editors or building an audio team.
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Founders and leaders
who already talk about their field in meetings and on calls, and want those conversations heard further.
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Communications teams
who need episodes on fixed dates so the show fits a wider content calendar.
Formats
The shapes it usually takes.
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Interview
A host from your company talks with a customer, a partner or a specialist. The simplest format to start with.
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Hosts in conversation
Two or three people from your team discuss what is moving in your field, episode after episode.
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Themed season
A limited run of episodes around one subject, released on a calendar you set with us before recording.
What is included
What every episode gets.
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A sound of its own
On Season and Show plans: a theme, an intro, an outro and transitions built with music and reused in every episode, so listeners know the show in seconds.
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The production every episode gets
Cleaning, an edit for the ear, a balanced mix and mastering to −16 LUFS, the same as any radio.app episode.
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Episodes on schedule
For a season or an ongoing show, episodes arrive on the dates agreed before recording, ready to publish under your company’s name.
What a branded podcast is
A branded podcast is a show your company publishes under its own name. Unlike an advert, it is built to be worth listening to on its own: the company is the publisher, and the conversation is about something useful to the audience, not a script about the product.
Some are made for customers, some for partners or future colleagues, some for a whole industry. What they share is a regular schedule and a recognisable sound, which is where production matters.
Your own show or a sponsorship
Sponsoring someone else’s show buys access to its audience for the length of an advert. A branded show builds an audience of your own that you keep, at the cost of doing the work of a show: topics, guests, a calendar and enough episodes to be judged.
Choosing a format
Start from who you want to hear it and how much time your people can give. An interview needs a host and a guest for every episode. A season needs a plan before the first recording. A conversation between two colleagues is the lightest to keep going.
Pick the format your team can sustain for a year, not the one that sounds best in a meeting. If you are still deciding whether a show is right for you, read is a branded podcast worth it.
Questions
Questions, answered.
How is a branded podcast different from an advert?
It is a show people choose to listen to because the conversation is useful to them. Your company is the publisher, not the subject of every minute.
Will the show have its own sound?
Yes. The Season and Show plans include your own theme and transitions.
Do you promise downloads or chart positions?
No. We produce each episode to a written spec. How far it travels depends on your topics, your guests and how you promote the show.
Tell us about your podcast.
Share what you want to record, who it’s for and how often. We’ll reply with a proposed scope and timing.