What a title does
It tells the listener the topic, hints at the benefit and, for interviews, names the guest if the guest is known. It also shows in search results and on a phone screen where space is short.
A simple pattern
Pattern: the subject, then the angle.
- Name the topic in the first words.
- Add the angle: a question, a benefit or a name.
- Keep it short enough to read on a phone.
- Do not repeat the show name.
Numbering
Numbers help listeners keep track in a series. Decide at the start whether to number, and keep to it. Put the number at the end of the title so the topic comes first.
Mistakes
Avoid vague titles such as ‘Episode 12’, clickbait that the episode does not deliver and titles so long that the end is cut off.
Description
Write one or two sentences that expand the title, then links and credits. Mention the keywords people might search for.