What it is for
Guests want to know who listens before they say yes. Partners want to know whether you fit. A short document answers both without a long email.
What to include
Keep it to one or two pages.
- Show name, description and artwork.
- Who the show is for.
- Hosts and a short bio.
- Format and length of an episode, and how often it is released.
- Where to listen, with links.
- Contact details.
Numbers
Include audience figures only if you can back them up with data from your host, with the date. Do not round up or invent numbers. If the show is new, say so and describe the audience you aim for.
What to leave out
Leave out unproven claims, long histories and anything that changes quickly. A kit that is out of date is worse than none.
Keep it current
Update the kit when the show changes. Include the latest episode and a short sample. radio.app does not provide media kits; we produce the audio.