Guide · Podcast production

How to launch a podcast, in the right order.

Most launches go wrong in the same way: people start recording before they have decided what the show is. Work in this order and the first episode is easier.

Step one: decide the show

Write three things on one page: who it is for, what they will gain, and how each episode is shaped. If you cannot say it in two sentences, the listener will not either. Formats can help you choose a structure you can sustain.

Step two: plan the first episodes

Plan three to five episodes before you publish any. Having a few ready lets you release them together, so a new listener who likes one can play the next straight away.

  • Choose the topics and the guests.
  • Write an outline for each.
  • Decide the length and the regular release day.
  • Record the first two before you announce a date.

Step three: record cleanly

Use the same room and microphone for every episode so the sound stays consistent. The recording checklist covers the setup that makes editing easy.

Step four: produce the first episodes

Edit, mix and master the episodes to one loudness standard, and make the intro and the end the same every time. The production process shows what happens at each stage.

Step five: prepare the listings

Prepare the artwork, the name, the show description and the episode titles. Choose a host that gives you a feed. Then submit the feed to each platform: see the platform guides.

Step six: publish and learn

Publish your first episodes together with a short trailer. Then keep to the schedule. A show that arrives on time every week or two is worth more than a burst of episodes followed by silence.

Questions

Questions, answered.

How many episodes should I have before launching?

Three to five is a good target, so new listeners have something to play after the first one.

Do I need a trailer?

It is optional, but it gives directories and new listeners a quick introduction.

Tell us about your podcast.

Share what you want to record, who it’s for and how often. We’ll reply with a proposed scope and timing.