Guide · Platforms

A podcast on YouTube, prepared properly.

YouTube is where many people now listen to talk. A show can be there as audio over an image or as full video, and the choice changes what you need to record.

How YouTube works for podcasts

Audio-only episodes upload as a video with a still image or waveform. Video episodes need cameras, lighting and a second edit. YouTube can also take a podcast feed, which presents your episodes as a show.

What to prepare

Before you publish:

  • Decide audio over an image or true video before recording.
  • Record at least one clean audio track either way.
  • Prepare a thumbnail and title for each episode.
  • Plan clips for discovery: short extracts of strong moments.

Who listens and how

The audience on YouTube searches and browses, so titles, descriptions and thumbnails matter as much as the sound. People also watch with the sound on a phone, often in noisy places, so clear speech is essential.

What radio.app delivers

We deliver the finished audio file to one loudness standard, ready to place on a still image or in a video edit. See the production process.

Questions

Questions, answered.

Should a podcast be on YouTube?

If your audience searches for answers on YouTube, yes. Start with audio over a clear image, and add video only if you can keep up the extra work.

What loudness do you deliver?

About −16 LUFS ±1 integrated with true peaks no higher than −1 dBTP. The [loudness guide](/podcast-production/podcast-lufs) explains why and cites Apple and Spotify.

Tell us about your podcast.

Share what you want to record, who it’s for and how often. We’ll reply with a proposed scope and timing.