Guide · Platforms

TikTok and Reels clips, cut from the show.

Short-video platforms are where many people first meet a podcast. A good clip is a hook, not a summary.

How TikTok and Reels works for podcasts

Short excerpts of a longer episode are posted with captions, drawing viewers to the full show.

What to prepare

Before you publish:

  • Choose moments with a clear point and a strong first sentence.
  • Add captions so the clip works without sound.
  • Keep the clip short and self-contained.
  • Point to where the full episode is.

Who listens and how

The quality of the source audio decides how good a clip can be. A clean recording from the start means clips need little repair.

What radio.app delivers

We deliver clean, consistent audio that is easy to cut. See the production process.

Questions

Questions, answered.

Do clips replace the episode?

No. They invite people to listen. Keep the full episode as the main product.

What loudness do you deliver?

About −16 LUFS ±1 integrated with true peaks no higher than −1 dBTP. The [loudness guide](/podcast-production/podcast-lufs) explains why and cites Apple and Spotify.

Tell us about your podcast.

Share what you want to record, who it’s for and how often. We’ll reply with a proposed scope and timing.