Why saas and technology start a podcast
Founders, product managers and engineers have the knowledge that buyers want. A show captures it without the polish of a sales page.
What the show can cover
Formats that work for this sector:
- Customers explain how they solved a problem.
- Product thinking: why a feature exists.
- Industry conversations with partners and analysts.
- Engineering stories from the team.
What to settle before you record
Technology companies often record remotely across time zones. Settle a recording routine early, and use separate tracks per person so editing stays fast.
- One track per speaker for every recording.
- A release rhythm tied to product cycles.
- Customer permissions for named episodes.
How radio.app produces it
You record; we make the podcast. For software and technology companies that means cleaning and levelling every voice, building the intro and sound identity, editing to a script or notes, and delivering finished episodes to one loudness standard. The production process shows each step, and the plans show the starting points.